With less than two months to go before the 2012 Presidential Election, things are getting intense. Time is ticking, and the race keeps raging on. Much of Barack Obama's success can be attributed to social media. An article I found on Mashable.com compares Obama's 2008 campaign with his 2012 campaign, focusing on his team's superb use of social media.
It is amazing how much can change technologically in only four years. In 2008, social media giants such as Facebook and Twitter were just getting on their feet. Despite social media's new beginnings, Obama's campaign team jumped right on all the opportunities. Obama joined Twitter in March 2007 and slowly gained nearly 850,000 followers (compared to his opponent, McCain's measly 4,942. They had a Facebook, Twitter, MySpace, and even made a website entitled My.Barack.Obama.com.
While all these accomplishments may sound impressive, Obama's 2012 social media campaign blows the 2008 campaign away. Obama has joined Instagram, Reddit, LinkedIn, Google, Foursquare, and even Pinterest. Obama for President has been created as a mobile app as well. Just as he did McCain in 2008, Obama's social media campaign outshines that of Mitt Romney's.
Quoted from the article, "Were it not for the internet, Obama would not be president."
LINK TO ARTICLE: http://mashable.com/2012/09/23/obama-digitial-comparison/
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